Tampa Bay Indian Community - tampabayIndian.com
| | |
 


 

Tanhaji: The Unsung Warrior attained huge support from Oberoi IBC

Press Release
Contributed by : Staff
Share With Your Friends

Add To My Favorite

Ajay Devgan, Kajol and Saif Ali Khan's latest film Tanhaji: The Unsung Hero is witnessing a massive response at the box office. The film has crossed 75 crores in just four days and still going strong in theatres. However, there are various reasons for a film to succeed, but one of the reasons for Tanhaji's success is that it could attain huge support from various brands that partnered actively to promote the film.



The film had integrated many brands with the film and marketing campaign which is also one of the reasons that have created the right buzz. ACCUMASS brand by Oberoi IBC has played a major role in promoting the film. Other brands by the company like GK TMT, Preet Lite, Sumolex Pipes and Uratom Solar Products also happily partnered to promote the film on various channels.



Oberoi IBC, through its brands such as ACCUMASS, GK TMT, Preet Lite, Sumolex Pipes & Uratom Solar Products has spent around 7 crores on the promotion of the film Tanhaji: The Unsung Warrior; which has resulted in the massive first day opening of 16.3 crores at the box office. It is noticed that a lot of brands are coming out in support of film promotions, this leads to Bollywood films doing immensely well at the box-office.



Rohan Kapoor, Head - Film Associations at Oberoi IBC says, "Media Film Promotions are very expensive and Bollywood films seek support from brands. In-film Brand Associations and Co-Branding promotions are a significant part of the Marketing of a film."



Oberoi IBC has very strong expertise in working with entrepreneur-backed Indian brands and the company has created a specialized vertical to handle Indian traditional brands. It has been nurturing brands like Flair Pens, Priyagold Biscuits, Zed Black Agarbatti, Ankur Namak, Goldiee Masale, etc. Owing to brands' foresightedness, the company has set the benchmark in attaining a high client satisfaction level and managed to establish a credible name in the advertising world.


 

Disclaimer: Please use this channel at your own discretion. These articles are contributed by our users. We are not responsible or liable for any problems related to the utilization of information of these articles.

 

View All Contributions

Post an Article
Notify Me of New Articles

Become A Featured Contributor
Add Your Blog | Add Recipe | Add Article

More Article by Staff

Hussain Ajani Second Track with Coke Studio Fame Natasha Baig
Emraan Hashmi starrer Harami in Busan Film Festival's prestigious main competition section
Ananth Narayan Mahadevan Bittersweet is nominated for the prestigious Jiseok Awards in Busan
Poet, singer, musician, social activist and 'Voice of the Poor' Sanjeeba completes 25 years fighting against social injustice
Actress Aarushi Sharma playing a character of a sight less girl in TV serial 'Jag Janani Maa Vaishno Devi'
View All Articles

Featured Contributors


Anu Peshawaria

Aayushi Manish

Ananya Kiran
Ananya Kiran

Vivek Wadhwa

Dilip Saraf

Praveen Nair
Praveen Nair

Tahmina Watson

Vasudha Sharma

Darshan Goswami
Darshan Goswami

Latest Articles

Hussain Ajani Second Track with Coke Studio Fame Natasha Baig by Staff
Emraan Hashmi starrer Harami in Busan Film Festival's prestigious main competition section by Staff
Ananth Narayan Mahadevan Bittersweet is nominated for the prestigious Jiseok Awards in Busan by Staff
Poet, singer, musician, social activist and 'Voice of the Poor' Sanjeeba completes 25 years fighting against social injustice by Staff
THE FOOD AS MEDICINE by Darshan Goswami, M.S., P.E., Pittsburgh, PA., USA
View All Articles